Now that you can see how affordable retainers are compared to hiring a full-time team, you can be skeptical. How can an agency calculate so much less for the same services? There`s got to be a hook, right? Do you agree that, in most cases, the completion of projects in a consulting firm can be a bit wobbly in terms of turnover and profits? “One month, your project work program is booked. You know which client you work with, what you do for them and when your next check arrives. Next month, you`ll be fishing,” recalls Michael Zipursky of Consulting Success. Fortunately, you can get out of this vicious circle and move in a new way to managing projects and ongoing tasks – retainer. Now that you know what a retainer is, how do you start selling it? Simultaneous support for multiple clients means that an agency can afford to access its skills at a much lower price than a marketing professional employed by a single company. Imagine the cost of a meal in a 5-star restaurant compared to the cost of hiring a full-time chef. The food is just as tasty, whether it`s made in the restaurant or in your home, but the price skyrockets if you`re the only one eating the chef. After an initial meeting to discuss marketing needs and future objectives, the Agency prepares a proposal for the client, which it can verify.

The proposal would include a general marketing strategy, along with a breakdown of the monthly services needed to implement this strategy and reporting methods used to inform the client of the status of the strategy. In addition, the proposed storage fees and other terms of use would be mentioned. Listen to your experience to predict what may emerge, then think and develop possible scenarios about how you respond to changes. Anything that becomes uncontrollable and goes beyond the scope should not go unnoticed to cover the costs. Don`t be afraid to go into detail. Get the storage contract to work for you by clearly defining what is included in the conservation and what is not. Retainers also improve the quality of the Agency`s services. Not because agencies deliberately offer below-average work, but because the long-term nature of a retainer relationship strengthens the efforts of the marketing team itself. Just as a seller is more likely to make a sale if they know the product, a distributor is able to market more effectively if they know their customers` business by heart. If the conservation agreement is signed and your team has to work within the conservation, time recording is a must to ensure that you do not over-trap your customers. Whatever your role, whether it`s a manager, a manager or a normal team member, knowing where your time is going is of the utmost importance. It will help you maintain a healthy workflow, stay organized and ultimately get the knowledge you don`t know before.

Because retainers have their own advantages for agencies, they often charge less for their services when they are packaged in a retainer than when they are packaged as unique projects to entice clients to choose the retainer.